Coors Light Beer In Wolf Hat Shirt
Coors Light Beer In Wolf Hat Shirt
It is the happiest time of the year and also… the busiest. From delayed deliveries during the holidays to cooking an elaborate meal for the extended family, we can all take advantage of a little bit of this chilly time of year. That’s why Coors Light is back in promotional and holiday campaigns with holiday hero Beerman, just in time to relax and refresh – from your screen. for your carnival suit, for your holiday party.
Beerman is built for function over form, and his superpower lies in his ability to refresh us with ice-cold Coors light. And even as Beerman performed a standout cover of the ’70s Boston rock song, “More Than a Feeling,” he raised a beer glass for those who prefer a simpler holiday approach.
“Beerman returns when holiday stress starts to run high and when we can all relax a little bit more,” said Marcelo Pascoa, vice president of marketing for Coors Family of Brands. “Hungry-Beerman brings relaxation to a holiday meal by making it easy but refreshing with an iced Coors Light.”
The limited-edition Hungry-Beerman will be available at Terrible’s Market Store in Nevada, 2750 Fremont St., on Friday, November 19.
Kevin Moses, Senior Brand Manager Hungry-Man, said: “We are delighted to partner with Coors Light to celebrate Beerman’s Hunger Festival. “The holiday season can be a hectic time, so we know the chance to enjoy a cool Coors Light and a satisfying dinner of Hungry-Man turkey would be much more appreciated.”
Beerman will also appear on the brand’s first holiday LTO packaging and beloved annual holiday onesie products, leaving consumers chilled. New this year – Beerman and fellow guitarist Yeti, will also star on a new print of the holiday onesie, out December 1. Coors Light Beer In Wolf Hat Shirt. Both these and the holiday merchandise Coors Light holiday additions, including beanies, translucent socks, ornaments, etc. will be available for purchase at shop.coorslight.com.
The campaign lead, “The Holiday Beerman,” is currently airing nationally on pay-TV, digital, and social media channels. You can view the full ad here.